The way we relate to restaurants has changed significantly following the pandemic, and today, over 50% of Foodservice meals don’t take place on-premise. The industry is moving from traditional out-of-home venues to freshly prepared meals for immediate consumption – whether it’s to eat in, or to be collected or delivered.
Our Out-of-Home for Immediate consumption panel tracks consumers everywhere they can buy food and drinks out of the home, or order delivery to provide a full share of wallet view for manufacturers, operators, distributors and digital platforms.
We can answer:
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How many customers purchase in your venue and how often? How was that changed over time?
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What is their demographic profile and who are your customers?
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What is the overall context of the occasion? When, where, how, why?
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Menu architecture: what products do they buy inside your venue?
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What else do they shop and what do they choose when going elsewhere?
Latest insights
Turning tables: Unlocking Foodservice frontiers
The future of food is not set in stone; it’s on a plate, in a box, and (for many) increasingly, at our doorstep. From quick-service restaurants enjoying a fast and furious ascent to meal delivery platforms reshaping our culinary compass, the changes are as varied as they are far-reaching.
Contact our experts
Reach out to our team to learn more about how this market could perform over the coming months, and where the growth opportunities are.